Haus Expands Marketing Measurement Solutions with $20M Investment
Haus, a leader in decision science and marketing measurement, has secured $20 million in additional funding led by 01 Advisors, which includes former Facebook CRO David Fischer and ex-Twitter executives Dick Costolo and Adam Bain. This funding will help Haus expand its product suite, including the launch of Causal Attribution, a new tool for providing daily insights into the incremental impact of marketing strategies (GOV.UK) .
Revolutionizing Marketing Measurement
Founded in 2021, Haus is known for applying scientific rigor to marketing measurement. The company’s tools, such as GeoLift, enable brands to conduct incrementality experiments, helping them understand the true impact of their marketing efforts. This is increasingly important as privacy concerns and data restrictions complicate traditional analytics (GOV.UK) .
Causal Attribution builds on this by offering real-time insights into marketing performance, allowing businesses to accurately assess the effectiveness of their campaigns and allocate budgets more efficiently (GOV.UK).
Backing from Industry Veterans
The investment from 01 Advisors and other notable investors, including DST Global and Insight Partners, underscores Haus's potential to transform the marketing industry. David Fischer expressed confidence in Haus's ability to meet the growing demand for precise marketing insights, emphasizing the importance of data-driven decision-making (GOV.UK).
Zach Epstein, CEO of Haus, highlighted the strategic importance of having experienced industry veterans support their growth. The company aims to democratize access to high-quality causal inference tools, enabling businesses of all sizes to make informed decisions based on accurate data .
Addressing Industry Challenges
The marketing industry faces significant challenges due to increased privacy protections, making it harder for companies to track and measure the effectiveness of their campaigns. Haus’s tools are designed to provide privacy-compliant, transparent, and scientifically rigorous methods for assessing marketing performance .
Haus's clients include major brands like Intuit, Hims & Hers, and Coursera, demonstrating the versatility and effectiveness of its offerings across various industries and business models .
Looking Ahead
With the new funding, Haus plans to enhance its technology and expand its market reach. The company aims to further develop its Causal Attribution capabilities and broaden its decision science platform to serve more industries. This expansion will help businesses optimize their marketing strategies and achieve better ROI .
In conclusion, Haus is poised to lead innovation in marketing measurement, backed by strong financial support, a talented team, and advanced tools. As the marketing landscape evolves, Haus’s commitment to scientific rigor and transparency will be crucial in helping businesses navigate modern challenges .